Here are a few reasons why YQL is perfect for this task:
1) I can take advantage of Yahoo!’s web-serving infrastructure to fetch, process, and cache the feed, reducing my server’s exposure and bandwidth costs.  My table is also cached, further reducing bandwidth usage.

2) Because YQL Execute employs standard E4X, I am using and adding to my JavaScript skill set, instead of spending time learning a new language

3) E4X was built specifically for XML manipulation so it has a convenient syntax for this job

4) By using YQL to do the heavy lifting, I can minimize the code I send to the browser and keep it focused on the display logic.

Ok. Ok. Here’s the code:

<?xml version="1.0" encoding="UTF-8"?>
<table xmlns="http://query.yahooapis.com/v1/schema/table.xsd">
  <meta>
        <description>Extracts magnitude from item title in atom feed and adds it as an element to the item.  We can then filter by magnitude using yql's built-in operators</description>
	<sampleQuery>select entry from usgs.earthquakes</sampleQuery>
	<sampleQuery>select entry from usgs.earthquakes where entry.magnitude >= 6.0</sampleQuery>

  </meta>
  <bindings>
    <select itemPath="" produces="XML">
		<urls>

			<url>http://earthquake.usgs.gov/eqcenter/catalogs/7day-M2.5.xml?11d</url>
		</urls>
		<execute><![CDATA[

			default xml namespace = "http://www.w3.org/2005/Atom";
			var xml = request.get().response,//call the url defined above

			 	entries = <entries></entries>,//prep the output object
				entry = null,//individual entry in xml obj. used in loop below.
				magnitude = null;//magnitude of quake.  used in loop below

			for each(entry in xml.entry){
				magnitude =
					entry.title//eg M 3.0, Puerto Rico region

					.split(' ')[1]//eg --> 3.0,
					.replace(',', '');//eg --> 3.0

				entry.appendChild( <magnitude>{magnitude}</magnitude> );
				entries.appendChild(entry);

			}
			response.object = entries;
		]]></execute>

    </select>
  </bindings>
</table>

Now, we can put this table on a server, load it up in YQL, and easily access the magnitude using YQL’s parser.

For those unfamiliar with E4X, it’s worth noting the namespace declaration (default xml namespace = "http://www.w3.org/2005/Atom";).  It tells YQL’s JavaScript engine what kind of structure to expect.  We wouldn’t be able to access the feed’s elements without it.  Find the namespaces associated with your data by looking in the xml wrapper:   The Atom namespace governs my feed’s structure as a whole, which is why it was convenient to declare it as a default.  For access to specific elements using another namespace, e.g. georss data, it’s be easier to define the namespace locally like this:
var ns = Namespace("http://www.georss.org/georss");
and then use it like this:
var latitude = xml.ns::Result.ns::Latitude;

Since we’ve gone to the trouble of defining a YQL table, we may as well add parsing for the summary element, which also contains some useful information in an inconvenient format.  Because this content is a bit more extensive, while still being somewhat predictable, a regular expression works well.  Here’s the code:

<?xml version="1.0" encoding="UTF-8"?>
<table xmlns="http://query.yahooapis.com/v1/schema/table.xsd">
  <meta>

	<description>Extracts magnitude from item title in atom feed and adds it as an element to the item.  We can then filter by magnitude using yql's built-in operators.  Additionally, it extracts summary cdata, parses it, wraps the parsed data in its own element, and adds this element to the xml output.  </description>
	<sampleQuery>select entry from usgs.earthquakes</sampleQuery>

	<sampleQuery>select entry.title, entry.updated, entry.link from usgs.earthquakes</sampleQuery>

	<sampleQuery>select entry.summary from usgs.earthquakes where entry.summary.type = "xml" and entry.summary.depth.km > 99</sampleQuery>

  </meta>
  <bindings>
    <select itemPath="" produces="XML">
		<urls>

			<url>http://earthquake.usgs.gov/eqcenter/catalogs/7day-M2.5.xml?11d</url>
		</urls>
		<execute><![CDATA[

			default xml namespace = "http://www.w3.org/2005/Atom";

			var xml = request.get().response,//call the url defined above

			 	entries = <entries></entries>,//prep the output object
				entry = null,//individual entry in xml obj. used in loop below.
				magnitude = null,//magnitude of quake.  used in loop below

				re = '<img '//img tag opening bracket (note: trailing spaces here and below)
					+ 'src="(http://earthquake\\.usgs\\.gov/images/globes/[\\d_-]+\\.jpg)" '//img src - capture
					+ 'alt="([\\d\\.]+&#176;(?:N|S) [\\d\\.]+&#176;(?:W|E))" '//img alt - ignore (we already have coords from georss)

					+ 'align="(left|right)" '//img align - ignore
					+ 'hspace="(\\d+)" '//img hspace - ignore
					+ '/>'//img tag closing bracket
					+ '<p>'//opening p tag

					+ '(\\w+, \\w+\\s+\\d+, \\d+ [\\d:]+) UTC'//utc date - capture (note: variable amt of whitespace btwn month and day)
					+ '<br>'//br tag
					+ '(\\w+, \\w+\\s+\\d+, \\d+ [\\d:]+ (?:AM|PM)) at epicenter'//local date at epicenter - capture

					+ '</p>'//closing p tag
					+ '<p>'//opening p tag
					+ '<strong>Depth</strong>: '//descriptive text w/ strong tags

					+ '([\\d\\.]+) km '//depth in kilometers - capture
					+ '\\(([\\d\\.]+) mi\\)'//depth in miles (enclosed in parenthesis) - capture
					+ '</p>',//closing p tag

				cdata = null,
				summary = null;

			for each(entry in xml.entry){

				magnitude =
					entry.title//eg M 3.0, Puerto Rico region
					.split(' ')[1]//eg --> 3.0,

					.replace(',', '');//eg --> 3.0
				entry.appendChild( <magnitude>{magnitude}</magnitude> );

				cdata = new RegExp(re).exec(entry.summary);

				summary = <summary type="xml"><!-- differentiate this summary obj from native summary obj w/ type 'html' -->

					<img alt={cdata[2]} align={cdata[3]} hspace={cdata[4]} src={cdata[1]} />

					<date>
						<utc>{cdata[5]}</utc>
						<local>{cdata[6]}</local>

					</date>
					<depth>
						<km>{cdata[7]}</km>

						<mi>{cdata[8]}</mi>
					</depth>
				</summary>;

				entry.appendChild(summary);

				entries.appendChild(entry);

			}
			response.object = entries;
		]]></execute>

    </select>
  </bindings>
</table>

Now we’re talking!  Check it out in the console.

Here are a couple implementation-level notes:
1) this code will generate an additional summary object, i.e., it doesn’t replace the pre-existing one.  If the later behavior is preferred, replace
entry.appendChild(summary);
with
entry.summary = summary;

2) the regular expression syntax used above is just the standard syntax for JavaScript, but be aware that the html is rendered using html entities, so the content I’m parsing using the regular expression looks different in the YQL console.  For example, add this as the first line inside the for loop:
y.log(entry.summary); 
This will print the cdata-wrapped html to the diagnostics section of the YQL output.  Instead of “<img src=”http://earthquake…-65.jpg” alt=”19.192&#176;N “, as we see in the raw xml feed, it looks like “&lt;img src=”http://earthquake…-65.jpg” alt=”19.192&amp;#176;N …”, On the server, it actually is the raw html, so the regular expression must be constructed accordingly.

To conclude, this post presents a couple ways to restructure a USGS data feed using YQL Execute so it’s more convenient to consume.  I’ve also given a couple tips for working with E4X and YQL.  Because YQL does the fetching, processing, and caching for me, my data delivery is speedy and my client-side code is light.

You’ll notice that there’s a little “download data” link to the right. If you click the link, it generates a CSV file dynamically with almost all the pricing information on the page. The problem is how to understand what fields the “f” parameter actually produce in the CSV file. Luckily someone has already done that hard work. So now we have a link with a bunch of configurable parameters to get lots of lovely stock information for multiple stock symbols. It is an API of sorts, but that CSV file is still a hard to work with, somewhat cryptic to use, and the data in it is a bit messy.

Enter YQL open data tables. If you don’t want to know “how” this works, and just want a really cool open data table and API to give you stock quotes, then give this a go in the YQL console. Here’s a second example of pulling out only a few fields and sorting the quotes by who has the biggest gain.

You’ll see the query:

select * from yahoo.finance.quotes where symbol in ("YHOO","AAPL","GOOG","MSFT")

And the results (trimmed for this post – there’s a lot of data in the results):

<?xml version="1.0" encoding="UTF-8"?>
<query xmlns:yahoo="http://www.yahooapis.com/v1/base.rng" yahoo:count="4" yahoo:created="2009-06-01T10:40:52Z" yahoo:lang="en-US" yahoo:updated="2009-06-01T10:40:52Z" yahoo:uri="http://query.yahooapis.com/v1/yql?q=select+*+from+yahoo.finance.quotes+where+symbol+in+%28%22YHOO%22%2C%22AAPL%22%2C%22GOOG%22%2C%22MSFT%22%29">
  <diagnostics>
    <publiclyCallable>true</publiclyCallable>
    <url execution-time="2"><![CDATA[http://datatables.org/alltables.env]]></url>
    <url execution-time="55"><![CDATA[http://www.datatables.org/yahoo/finance/yahoo.finance.quotes.xml]]></url>
    <url execution-time="5"><![CDATA[http://download.finance.yahoo.com/d/quotes.csv?s=YHOO,AAPL,GOOG,MSFT&f=aa2bb2b3b4cc1c3c6c8dd1d2ee1e7e8e9ghjkg1g3g4g5g6ii5j1j3j4j5j6k1k2k4k5ll1l2l3mm2m3m4m5m6m7m8nn4opp1p2p5p6qrr1r2r5r6r7ss1s7t1t7t8vv1v7ww1w4xy]]></url>
    <url execution-time="13"><![CDATA[select * from csv where url=@url and columns='Ask,AverageDailyVolume,Bid,AskRealtime,BidRealtime,BookValue,Change&PercentChange,Change,Commission,ChangeRealtime,AfterHoursChangeRealtime,DividendShare,LastTradeDate,TradeDate,EarningsShare,ErrorIndicationreturnedforsymbolchangedinvalid,EPSEstimateCurrentYear,EPSEstimateNextYear,EPSEstimateNextQuarter,DaysLow,DaysHigh,YearLow,YearHigh,HoldingsGainPercent,AnnualizedGain,HoldingsGain,HoldingsGainPercentRealtime,HoldingsGainRealtime,MoreInfo,OrderBookRealtime,MarketCapitalization,MarketCapRealtime,EBITDA,ChangeFromYearLow,PercentChangeFromYearLow,LastTradeRealtimeWithTime,ChangePercentRealtime,ChangeFromYearHigh,PercebtChangeFromYearHigh,LastTradeWithTime,LastTradePriceOnly,HighLimit,LowLimit,DaysRange,DaysRangeRealtime,FiftydayMovingAverage,TwoHundreddayMovingAverage,ChangeFromTwoHundreddayMovingAverage,PercentChangeFromTwoHundreddayMovingAverage,ChangeFromFiftydayMovingAverage,PercentChangeFromFiftydayMovingAverage,Name,Notes,Open,PreviousClose,PricePaid,ChangeinPercent,PriceSales,PriceBook,ExDividendDate,PERatio,DividendPayDate,PERatioRealtime,PEGRatio,PriceEPSEstimateCurrentYear,PriceEPSEstimateNextYear,Symbol,SharesOwned,ShortRatio,LastTradeTime,TickerTrend,OneyrTargetPrice,Volume,HoldingsValue,HoldingsValueRealtime,YearRange,DaysValueChange,DaysValueChangeRealtime,StockExchange,DividendYield']]></url>
    <javascript instructions-used="279387"/>
    <user-time>313</user-time>
    <service-time>75</service-time>
    <build-version>1678</build-version>
  </diagnostics>
  <results>
    <quote symbol="YHOO">
      <Ask>16.60</Ask>
      <AverageDailyVolume>22083900</AverageDailyVolume>
      <Bid>16.55</Bid>
      <AskRealtime>16.60</AskRealtime>
      <BidRealtime>16.55</BidRealtime>
      <BookValue>8.30</BookValue>
      <Change_PercentChange>+0.74 - +4.67%</Change_PercentChange>
      <Change>+0.74</Change>
      <Commission/>
      <ChangeRealtime>+0.74</ChangeRealtime>
      <AfterHoursChangeRealtime>N/A - N/A</AfterHoursChangeRealtime>
      <DividendShare>0.00</DividendShare>
      <LastTradeDate>6/1/2009</LastTradeDate>
      <TradeDate/>
      <EarningsShare>0.011</EarningsShare>
      <ErrorIndicationreturnedforsymbolchangedinvalid>N/A</ErrorIndicationreturnedforsymbolchangedinvalid>
      <EPSEstimateCurrentYear>0.36</EPSEstimateCurrentYear>
      <EPSEstimateNextYear>0.42</EPSEstimateNextYear>
      <EPSEstimateNextQuarter>0.08</EPSEstimateNextQuarter>
      <DaysLow>16.13</DaysLow>
      <DaysHigh>16.65</DaysHigh>
      <YearLow>8.94</YearLow>
      <YearHigh>27.10</YearHigh>
...
      <MarketCapitalization>23.140B</MarketCapitalization>
      <MarketCapRealtime/>
      <EBITDA>1.278B</EBITDA>
      <ChangeFromYearLow>+7.64</ChangeFromYearLow>
      <PercentChangeFromYearLow>+85.46%</PercentChangeFromYearLow>
      <LastTradeRealtimeWithTime>N/A - &lt;b&gt;16.58&lt;/b&gt;</LastTradeRealtimeWithTime>
      <ChangePercentRealtime>N/A - +4.67%</ChangePercentRealtime>
      <ChangeFromYearHigh>-10.52</ChangeFromYearHigh>
      <PercebtChangeFromYearHigh>-38.82%</PercebtChangeFromYearHigh>
      <LastTradeWithTime>4:00pm - &lt;b&gt;16.58&lt;/b&gt;</LastTradeWithTime>
      <LastTradePriceOnly>16.58</LastTradePriceOnly>
      <HighLimit/>
      <LowLimit/>
      <DaysRange>16.13 - 16.65</DaysRange>
      <DaysRangeRealtime>N/A - N/A</DaysRangeRealtime>
      <FiftydayMovingAverage>14.6126</FiftydayMovingAverage>
      <TwoHundreddayMovingAverage>12.9096</TwoHundreddayMovingAverage>
      <ChangeFromTwoHundreddayMovingAverage>+3.6704</ChangeFromTwoHundreddayMovingAverage>
      <PercentChangeFromTwoHundreddayMovingAverage>+28.43%</PercentChangeFromTwoHundreddayMovingAverage>
      <ChangeFromFiftydayMovingAverage>+1.9674</ChangeFromFiftydayMovingAverage>
      <PercentChangeFromFiftydayMovingAverage>+13.46%</PercentChangeFromFiftydayMovingAverage>
      <Name>Yahoo! Inc.</Name>
      <Notes>-</Notes>
      <Open>16.18</Open>
      <PreviousClose>15.84</PreviousClose>
...
      <Symbol>YHOO</Symbol>
      <SharesOwned/>
      <ShortRatio>2.10</ShortRatio>
      <LastTradeTime>4:00pm</LastTradeTime>
      <TickerTrend>&amp;nbsp;======&amp;nbsp;</TickerTrend>
      <OneyrTargetPrice>15.27</OneyrTargetPrice>
      <Volume>27926064</Volume>
      <HoldingsValue/>
      <HoldingsValueRealtime/>
      <YearRange>8.94 - 27.10</YearRange>
      <DaysValueChange>- - +4.67%</DaysValueChange>
      <DaysValueChangeRealtime>N/A - N/A</DaysValueChangeRealtime>
      <StockExchange>NasdaqNM</StockExchange>
...
    </quote>
    <quote symbol="AAPL">
...
  </results>
</query>

So how did we go from that ugly looking CSV file to the lovely XML? The answer is the yahoo.finance.quotes open data table:

<?xml version="1.0" encoding="UTF-8" ?>
<table xmlns="http://query.yahooapis.com/v1/schema/table.xsd">
  <meta>
    <sampleQuery>
      select * from {table} where symbol in ("YHOO","AAPL","GOOG","MSFT")
    </sampleQuery>
  </meta>
  <bindings>
    <select itemPath="quotes.quote" produces="XML">
      <urls><url>http://download.finance.yahoo.com/d/quotes.csv?s={-listjoin|,|symbol}</url></urls>
      <inputs>
        <key id='f' type='xs:string' const='true' default='aa2bb2b3b4cc1c3c6c8dd1d2ee1e7e8e9ghjkg1g3g4g5g6ii5j1j3j4j5j6k1k2k4k5ll1l2l3mm2m3m4m5m6m7m8nn4opp1p2p5p6qrr1r2r5r6r7ss1s7t1t7t8vv1v7ww1w4xy' paramType='query' />
        <key id='symbol' type='xs:string' batchable='true' maxBatchItems='20' paramType='path' required='true'/>
      </inputs>
      <execute><![CDATA[
        var results = y.query("select * from csv where url=@url and columns='Ask,AverageDailyVolume,Bid,AskRealtime,BidRealtime,BookValue,Change&PercentChange,Change,Commission,ChangeRealtime,AfterHoursChangeRealtime,DividendShare,LastTradeDate,TradeDate,EarningsShare,ErrorIndicationreturnedforsymbolchangedinvalid,EPSEstimateCurrentYear,EPSEstimateNextYear,EPSEstimateNextQuarter,DaysLow,DaysHigh,YearLow,YearHigh,HoldingsGainPercent,AnnualizedGain,HoldingsGain,HoldingsGainPercentRealtime,HoldingsGainRealtime,MoreInfo,OrderBookRealtime,MarketCapitalization,MarketCapRealtime,EBITDA,ChangeFromYearLow,PercentChangeFromYearLow,LastTradeRealtimeWithTime,ChangePercentRealtime,ChangeFromYearHigh,PercebtChangeFromYearHigh,LastTradeWithTime,LastTradePriceOnly,HighLimit,LowLimit,DaysRange,DaysRangeRealtime,FiftydayMovingAverage,TwoHundreddayMovingAverage,ChangeFromTwoHundreddayMovingAverage,PercentChangeFromTwoHundreddayMovingAverage,ChangeFromFiftydayMovingAverage,PercentChangeFromFiftydayMovingAverage,Name,Notes,Open,PreviousClose,PricePaid,ChangeinPercent,PriceSales,PriceBook,ExDividendDate,PERatio,DividendPayDate,PERatioRealtime,PEGRatio,PriceEPSEstimateCurrentYear,PriceEPSEstimateNextYear,Symbol,SharesOwned,ShortRatio,LastTradeTime,TickerTrend,OneyrTargetPrice,Volume,HoldingsValue,HoldingsValueRealtime,YearRange,DaysValueChange,DaysValueChangeRealtime,StockExchange,DividendYield'",{url:request.url});
        var quotes = <quotes/>;
        var rows=results.results.row;
        for each (var row in rows) {
          for each (var item in row.*) {
            var elname = item.localName();
            var txt = item.text().toString();
            if (txt=="N/A") txt=""; else if (txt=="-") txt=""; else {
              txt = txt.replace(/"/g, '');
            }
            row[elname]=txt;
          }
            quotes.quote += <quote symbol={row.Symbol.text().toString()}>{row.*}</quote>;
        }
        response.object = quotes;
           ]]></execute>
    </select>
  </bindings>
</table>

Let’s step through the main parts of the open data table definition. First the URL that YQL builds to get the data looks like this:

<url>http://download.finance.yahoo.com/d/quotes.csv?s={-listjoin|,|symbol}</url>

The listjoin is a URI template instruction that creates a “comma” separated list of values for each item in the “symbol” value. Symbol itself looks like this in the inputs section:

<key id='f' type='xs:string' const='true' default='aa2bb2b3b4cc1c3c6c8dd1d2ee1e7e8e9ghjkg1g3g4g5g6ii5j1j3j4j5j6k1k2k4k5ll1l2l3mm2m3m4m5m6m7m8nn4opp1p2p5p6qrr1r2r5r6r7ss1s7t1t7t8vv1v7ww1w4xy' paramType='query' />
<key id='symbol' type='xs:string' batchable='true' maxBatchItems='20' paramType='path' required='true'/>

Note the batchable attribute of symbol. This tells YQL that this parameter can accept a set of values that can be sent to the remote data provider in a single request. In this case, the finance CSV API can take a comma separated list of stock symbols and return all that information for each entry.

That cryptic looking f input key is a constant – we’re going to get all the fields we can every time, and this value holds all the short field names that the API understands.

The YQL execute section actually dispatches the request and processes the return data.

var results = y.query("select * from csv where url=@url and columns='Ask,AverageDailyVolume,Bid,AskRealtime,BidRealtime,BookValue,Change&PercentChange,Change,Commission,ChangeRealtime,AfterHoursChangeRealtime,DividendShare,LastTradeDate,TradeDate,EarningsShare,ErrorIndicationreturnedforsymbolchangedinvalid,EPSEstimateCurrentYear,EPSEstimateNextYear,EPSEstimateNextQuarter,DaysLow,DaysHigh,YearLow,YearHigh,HoldingsGainPercent,AnnualizedGain,HoldingsGain,HoldingsGainPercentRealtime,HoldingsGainRealtime,MoreInfo,OrderBookRealtime,MarketCapitalization,MarketCapRealtime,EBITDA,ChangeFromYearLow,PercentChangeFromYearLow,LastTradeRealtimeWithTime,ChangePercentRealtime,ChangeFromYearHigh,PercebtChangeFromYearHigh,LastTradeWithTime,LastTradePriceOnly,HighLimit,LowLimit,DaysRange,DaysRangeRealtime,FiftydayMovingAverage,TwoHundreddayMovingAverage,ChangeFromTwoHundreddayMovingAverage,PercentChangeFromTwoHundreddayMovingAverage,ChangeFromFiftydayMovingAverage,PercentChangeFromFiftydayMovingAverage,Name,Notes,Open,PreviousClose,PricePaid,ChangeinPercent,PriceSales,PriceBook,ExDividendDate,PERatio,DividendPayDate,PERatioRealtime,PEGRatio,PriceEPSEstimateCurrentYear,PriceEPSEstimateNextYear,Symbol,SharesOwned,ShortRatio,LastTradeTime,TickerTrend,OneyrTargetPrice,Volume,HoldingsValue,HoldingsValueRealtime,YearRange,DaysValueChange,DaysValueChangeRealtime,StockExchange,DividendYield'",{url:request.url});

This runs another YQL select statement when the table gets invoked. It’s fetching a CSV data source from a URL and setting up the column names for each “row” that comes back. The URL that YQL would originally have fetched for this data is already created in the request object, containing the list of symbols expanded into the s parameter, so we just used the @ substitution syntax to add that into the YQL statement.

var quotes = <quotes/>;
var rows=results.results.row;

The next few lines create a new XML object called quotes which will hold our final XML document and gets an XML list to each of the rows that came back from the CSV query.

for each (var row in rows) {

Now we’ll loop over each of those rows (one row per stock symbol).

   for each (var item in row.*) {
    var elname = item.localName();
    var txt = item.text().toString();
    if (txt=="N/A") txt=""; else if (txt=="-") txt=""; else {
      txt = txt.replace(/"/g, '');
    }
    row[elname]=txt;
  }

For each element in that row (note the E4X syntax to get all the elements row.*) we’re going to clean up the XML somewhat. We’ll get rid of “N/A” and “-” text elements and use empty elements instead, as well as remove any quotes in the text.

   quotes.quote += <quote symbol={row.Symbol.text().toString()}>{row.*}</quote>;
}

Finally in the main loop we’ll append a new quote element to our root XML quotes element that contains the reformatted XML elements, and an attribute called symbol

response.object = quotes;

Last of all we set the response object to the document we’ve just created in the loop.

We’ve already added the table to the github open data table repository, so you can try this table out in the YQL console just by including the community tables. And now its in YQL, you can sort, filter, project and join on any of this data that comes back! For example, you can pull out only a few fields and sort the quotes by who has the biggest gain.

Previously our open data tables enabled any developer to bring the power of YQL and the table model available to new APIs or data sources that we hadn’t covered. Many of these are hosted on github, and you can read (and use) about them on datatables.org. These give you access to friendfeed, google reader, guardian, lastfm, nyt, twitter, weather.com, whitepages, yelp, zillow to name just a few.

YQL <execute> extends the open data table capabilities through server-side transformation and processing using javascript. This dramatically increases the reach and power of open data tables, for example:

• join data across services
  e.g. grab New York Times article tags and incorporate associated flickr photos
• combine multiple searches into a single result
  twitter, web, news and image…
• augment data
  e.g. Add city/state information to APIs that just return zip code
• create an API from a web page
  e.g. celebrity birthdays scraped from imdb
• access APIs that require authentication
  e.g. Netflix OAuth, FlickrAuth, Google AuthSub …
• data transformation
  e.g. convert the result from xml to Google’s kml format
• move business logic for your application’s data to the cloud
• leverage the work of others to make access easier by sharing tables

Read more about this on our YDN blog post, including links to several examples to wet your appetite.

use 'http://www.javarants.com/nyt/nyt.article.search.xml';
use 'http://www.javarants.com/nyt/nyt.bestsellers.history.xml';
use 'http://www.javarants.com/nyt/nyt.bestsellers.search.xml';
use 'http://www.javarants.com/nyt/nyt.bestsellers.xml';
use 'http://www.javarants.com/nyt/nyt.movies.critics.xml';
use 'http://www.javarants.com/nyt/nyt.movies.picks.xml';
use 'http://www.javarants.com/nyt/nyt.movies.reviews.xml';

…and serve it from somewhere on the web. If you want to try this new feature on some useful open data tables in the console, you can use a few of the ones currently in the github open data tables project like this:

http://developer.yahoo.com/yql/console/?env=http://github.com/spullara/yql-tables/raw/ef685688d649a7514ebd27722366b2918d966573/alltables.env


Try it in the console!. If you look to the “table” list on the right of the console, you’ll see an extra 9 APIs and 30 tables to explore!